Seven
http://www.artofthetitle.com/title/se7en/
You can see some words being highlighted on paper, with a black pen. The black represents death and that something bad is about to happen. The objects shown such as blades and needles also help create a dark mood. The props such as the book and the images etc, add to suspicion of the viewer and make them wonder what the person is doing.
The Girl with the Dragon Tattoo
http://www.artofthetitle.com/title/the-girl-with-the-dragon-tattoo/
The title sequence of The Girl With The Dragon Tattoo shows us the use of many different generic conventions such as the names of the cast and crew with a dark mysterious background which relates to the title of the film. Only 2 characters are introduced in the title sequence which tells the audience that they are the main characters when we see their faces form from a strange liquid that the whole title sequence is made up of. The title of the film is then shown in bold dark writing relating to the title again and is a chinese/japanese font, which also relates to the title of the film as dragons are known for representing china and japan.
Fight Club
http://www.artofthetitle.com/title/fight-club/
The title sequence begins with a plain black image as the music begins, making it mysterious. The music is fast pace, exciting and effective. The first title appears as the music suddenly goes loud, emphasising the “thriller” genre. The writing is in large, white block capitals. Making a strong image as the light letters contrast with the dark background. This contrast could be linked with the schizophrenic character the film is based around. The title then becomes blurry and fades out, as if it was hiding from something.
Vertigo
http://www.artofthetitle.com/title/vertigo/
The title sequence of Vertigo however does none of this. We first see a a women we don't know who she is or where we are. This woman isn't Kim Novak and in fact we never see her again This type of filmmaking is extremely, it disoriegntates the audience. We fall into her eye and then into a series of spirals. The representational turns into graphics. There is no direction or stability here; The colors don't match. Only the motif of the spiral is constant.
